STRATEGIC REPOSITIONING
Strategic repositioning of the offer and the brand
When the historical market declines, waiting costs more than acting. We help leadership teams redesign the offer, segmentation and brand, then roll out the new model all the way to the front line.
WARNING SIGNS
Four signs it is time to act.
Revenue from the historical market falls, year after year.
The offer sells more and more on price, and less and less on its usage value.
The brand no longer matches what target customers expect.
New competitors are winning customers the company thought were secure.
WHAT WE DO
From audit to the front line.
Audit and recommendation
With GXP Value®, we measure the offer value chain, identity and customer experience, to see where to act first.
A redesigned offer and brand
New segmentation, an offer built on usage value, a new brand territory: what it takes to sell at the right price again.
Roll-out on the ground
We work alongside the teams until the new model becomes the way people work, and we measure progress.
A CASE
Automotive company facing the decline of its historical market.
Context
A 1,000-employee company in the automotive sector whose historical market is declining.
Challenge
Pivot the business model before the decline threatens the company.
What we did
Repositioning strategy, redesign of the offer and support for its roll-out.
Result
Pivot completed in about 18 months; nearly 80% of revenue now comes from the new offers, and the company’s future is secured.
TWO WAYS TO WORK WITH US
Consulting or interim management.
Consulting
Alongside the leadership team, from audit to roll-out.
Interim management
Christophe Chaptal takes over as CEO, sales director or marketing director for the duration of the repositioning.
FREQUENTLY ASKED QUESTIONS
What we are often asked.
Should you change markets or change the offer?
Often both, in a specific order: the audit shows which comes first, and where to start.
How long does a repositioning take?
For the automotive company, about 18 months from diagnosis to completed pivot.
Does design have a place in a repositioning?
Yes, at the heart of the offer and the brand: design makes usage value visible, and means you no longer have to compete on price.
Let’s talk about your situation.
A first 30-minute conversation, with no commitment, to see whether and how we can help.