REFERENCES
Cases and references
Six cases, six results.
OWNERSHIP TRANSITION
Merger of two cybersecurity software companies
Context: Two French cybersecurity companies merge under a new shareholder.
Challenge: Turn former competitors into one company that customers and teams can understand.
What we did: Audit of both companies, benchmark, strategic recommendations, a single brand platform and the customer experience of the new group.
Result: A player positioned as a European leader, with an image of innovation and professionalism.
STRATEGIC REPOSITIONING
Automotive company facing the decline of its historical market
Context: A 1,000-employee company in the automotive sector whose historical market is declining.
Challenge: Pivot the business model before the decline threatens the company.
What we did: Repositioning strategy, redesign and roll-out of the offer, support for the management committee through the change.
Result: Pivot completed in about 18 months; nearly 80% of revenue now comes from the new offers, and the company’s future is secured.
REORGANISATION
Food group opening new industrial sites
Context: The group is opening new industrial sites abroad.
Challenge: Make every new site run by the same rules, despite complex processes.
What we did: Simplified and unified management processes, with an operating model local teams can adopt immediately.
Result: A management and operations guide, used for every new site.
COMMERCIAL REDEPLOYMENT
Retail network of a car manufacturer
Context: A network of company-owned dealerships, in the bottom quartile for customer satisfaction.
Challenge: Raise satisfaction without hurting profitability.
What we did: A new site designed for smooth sales, after-sales and parts flows, Lean-based ways of working (zero waiting, real-time information, visual management), then roll-out.
Result: From bottom to top quartile in customer satisfaction within 12 months, then rolled out across the whole network.
OFFER REPOSITIONING
Global small-appliance leader, food preparation
Context: A 1,500-employee division covering all the group’s brands and markets.
Challenge: Revive the business with an offer that stands out through use, not price.
What we did: A new global product standard based on usage value, a resegmented offer for all brands and markets, and design built into the heart of the division.
Result: A strongly revived business, driven by new product ranges.
BRAND REPOSITIONING
European powered two-wheeler manufacturer
Context: A brand whose image no longer matched what its target customers expected.
Challenge: Make the brand and offer desirable again, and sell them at the right price.
What we did: A new brand territory, new design standards, and two world firsts on scooters: ABS braking as standard and a supercharger.
Result: Higher brand awareness, growing market share and an ambitious pricing policy.
All our references
INDUSTRY
Attila, Avery, Bel, Bull, Bonna Sabla, Chaffoteaux, CGR, Emerson, Gemalto, Groupe SEB, RAVI, Solvay
AUTOMOTIVE, ENERGY AND TRANSPORTAutomobiles Peugeot, CPE Énergie, GCAP, Kleber, Matra, Peugeot Motocycles, Renault Trucks, SNCF Réseau
SERVICES
APRIL Partenaires, Cap Enfants, Designers Associés, MBD Technologies, Humanis, Polymont
BANKING
Banque des Territoires, BNP WM, BPCE, Bpifrance, Caisse des Dépôts, Crédit Agricole CIB, Crédit Agricole Lorraine, Natixis Interépargne, Société Générale
DEFENCE
Stormshield, Thales
PUBLISHING
Dunod, Hachette Livre, Larousse, Retz
LUXURY
Christofle, Givenchy
EDUCATIONCentraleSupélec, CNAM, ESSCA, KEDGE, Sciences Po Paris
PUBLIC SECTORAdie, Angers Technopole, CCI Paris, Choose Paris Region, KFAS, Plato, Saint-Étienne Métropole, SEM Genopole, thecamp, Université Paris Dauphine